It’s a well-known fact that blogging benefits a business, but there is an art to getting it right. Blog too much and your audience might get fed up hearing from you, but publish too infrequently, and it might not be enough to gain a healthy following. So, just how often should you blog?
Consider your company
There actually isn’t any straightforward answer as to how often a company should publish blog posts, as a lot depends on each individual business. According to Forbes, blogging frequency can depend on your company size, industry and sales strategy.
More is better
Research does show, however, that when it comes to blogging, more tends to be better. One study found that those businesses that blogged more than 16 times per month gained 3.5 times more traffic than those companies that only posted up to four blogs per month. It’s not just new blog posts that can increase audiences and generate new leads, either. A study revealed that 90% of blog leads actually came from older posts.
Publishing blog posts four times a week, or 16 times per month, is a good benchmark to follow, but as each business is different, you might want to analyse whether this is your optimum target. Additionally, make use of expert services, such as a professional Belfast SEO company, like https://www.rycomarketing.co.uk/digital-marketing-belfast-northern-ireland/seo-belfast/ who can ensure your posts look the part and are optimised for SEO purposes.
Define your goals
How often you should blog should also reflect what you want to achieve from it. If you want to establish a robust SEO strategy that sets you apart from your competitors, you may wish to blog more frequently than if you just want to raise awareness of a particular issue.
Analyse the competition
Take a look at your closest competitors and see how often they blog. Make sure to match or surpass their blogging frequency, so that you keep audiences hooked, without bombarding them with too much content.
Of course, it’s all well and good saying you want to blog several times per week, but think about whether you have the resources or know-how to actually achieve this. If you’re a one-person business just starting out, with limited knowledge in your subject area, you may not have the time, finances or expertise to be initially producing blog after blog.