Bad web design can affect your business in many ways. It can drive away visitors, and it can make it hard to acquire new customers. For one, most consumers research a business online before calling, so if your website isn’t attractive, you could be missing out on a valuable pool of potential customers.
Poor website design can also impact conversion rates. People respond to invitations to take action. If the invitation is clear and prominent, visitors will be more likely to act. This could be a simple contact form or an invitation to schedule a meeting. For example, if you have a blog post that asks readers to enter their email address, a call-to-action at the bottom of the post will increase conversion rates.
Bad website design also hurts a business’ credibility. A poor website will make users think you offer poor quality products and services. In fact, 75% of users will judge a business’s credibility by the design of its website. This means that a bad design will affect your ability to attract repeat customers.
This applies to all organisations, private and public. A poorly designed school website, for example, will leave prospective parents thinking twice about the quality of your school. When you need Websites for schools, consult with a site like https://www.fsedesign.co.uk/websites-for-schools
An ineffective and hard to navigate site will also create more work for staff if visitors cannot find what they are looking for online. That’s if your visitors take the time to call or email and don’t just go to your nearest competitor!