How Mobile is Changing Businesses – The Mobile Advantage
Mobile retail is rising, and many companies and entrepreneurs are taking note. Having a mobile retail app is no longer optional. Big-name retailers such as Walmart, Home Depot, and Ikea have fully embraced mobile retail and developed virtual storefronts specifically for smartphones and tablets. Even eBay, the world’s largest e-commerce site, has optimised their website for mobile commerce.
If you are a retailer and want to understand how important mobile has become and what you can do to use mobile to your advantage, this is the article for you.
Mobile technology has improved the ease of interaction between customers and businesses. Because customers are so familiar with smartphones, they prefer companies with easily navigable websites and apps, which can lead businesses to provide a seamless customer experience.
Using mobile technology, retailers are increasing their customer base by enabling shoppers to compare prices, shop on the go, and receive updates instantly. Moreover, like the casino industry, many retailers offer bonuses and discounts to interact with their apps.
Retail businesses can use mobile technology in several ways to increase sales.
A retailer app enables customers to purchase products directly from a retailer’s website. A good mobile app should provide a personalised experience, relaying information about the products on sale. The personal experience includes a 24/7 service and details about the product and inventory.
Push-based applications anticipate a user’s needs, providing relevant information in real-time. An app can send updates about pricing information or the availability of other related products if it determines that a user is interested in a particular product. This personalised user engagement helps to reengage inactive users.
Retailers facilitate mobile phone payments to make the payment process as convenient as possible. Retailers have upgraded their point-of-sale systems to accommodate the EMV chips that major credit cards now carry. These new systems typically accept credit and debit cards, loyalty and gift cards, via a mobile app. The convenience of contactless payments is twofold: Customers no longer have to carry physical cards, and they can purchase products by simply tapping a product display.
Reaching Customers Everywhere
Online shopping has also become easier with the advent of mobile devices and apps that make it possible to buy things while on the go. With this in mind, it’s no surprise that e-commerce sales have increased dramatically over the past decade. Large companies are increasingly entering the mobile retail space by creating payment apps that accept payments through PayPal and Venmo, a personal payment app. The primary goal is to make online shopping as convenient as possible.
Mobile retail is rising because people spend more time on their smartphones than ever before. Surveys have shown that people check their phones more than a hundred times a day, and more importantly, they use their phones to make purchases. If you have not yet launched a mobile retail strategy, your customers may soon begin to shop at other businesses that have caught on. By developing an effective mobile commerce strategy, your business will keep current customers happy and strengthen relationships with new ones.