Iconic Media has announced a significant restructure that will see journalists return to office-based working as part of a renewed focus on local reporting. The publisher says the move is about strengthening community ties and giving its titles clearer editorial direction.
A Return to Community Focus
Reporters who have been working remotely or within central teams will be brought back into local newsrooms, with new offices opening in several regions. The thinking is straightforward.
When journalists are physically present in the areas they cover, you’re more likely to see stronger relationships, better local contacts and stories that genuinely reflect what’s happening on your doorstep. Indeed explains what local journalists do day-to-day.
Each publication will also have a named editor, giving readers a clear point of responsibility. It’s a noticeable shift away from a more centralised model and back towards boots-on-the-ground reporting.
New Leadership and Future Investment
A new structure of regional Editors-in-Chief has been introduced across England and Scotland, with title editors reporting into them. Journalists will align more closely with the areas where they live and work, reinforcing that local connection.
For those starting out with a journalism degree like https://schoolofjournalism.co.uk/, the message is clear: local reporting still matters, and it’s being prioritised again.
Some roles will change and a small number may disappear, but there are plans for an overall increase in editorial posts, with additional journalists joining the business. Print and digital teams will work together in multi-platform newsrooms, reflecting how audiences consume content today.
The overhaul signals a renewed commitment to visible, community-rooted journalism.

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