Browser Wars are hotting up and here is why

Estimated read time 3 min read

Because Internet Explorer comes supplied with Windows, it’s no real surprise that many people simply never bother to install a different web browser.

However, there’s plenty of choice available, with the likes of Google’s Chrome and Mozilla’s Firefox competing strongly for market share. People opt for different browsers for a variety of reasons, whether it’s for added security or to take advantage of the range of plug-ins on offer from third parties. Now, though, Microsoft has upped its game, and there’s a new browser bundled with the latest Windows operating system.  They have very cleverley advertised this fact with premium logos, fantastic imagery and by using a Branding Agency Cheltenham found at similar links to

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Over the Edge

The new Edge browser takes a much more minimalist approach than before, with a sleek interface that devotes the maximum amount of screen estate to the page you’re viewing. Features like scroll bars only appear when you need them, and non-essential menu options are hidden away until called for.

Early reviews suggest that Edge is fast and offers some useful new features. There’s a new highlighting feature that lets you make notes on and save a portion of a page to share with others. Edge also integrates with the Cortana digital assistant to make it easy to find additional information.

Of course, a new browser means that software testing services have to ensure pages, particularly those for cloud and software-as-a-service offerings, work properly.


To ensure Edge copes with a wider range of websites than Internet Explorer used to, it embraces new technologies, including HTML5 and CSS3. This also means that new features such as shading and more sophisticated layouts are possible. But of course programmers have no way of controlling which browser an end user has, so people like need to ensure that sites and cloud services work in all current browsers.

The arrival of Edge means that other developers will be keen to compete, so expect revised versions of Chrome, Firefox and other browsers. It’s probable that these will seek to take on some of Edge’s approach, perhaps by adding features for taking notes or integrating more sophisticated search tools.

The web browser market never stays static for very long, and Edge is almost certain to evolve with new features to stay abreast of the competition. Whatever happens, as a consumer you have a great choice of quality browsers.


The writer of this article currently manages his own blog moment for life and spread happiness and is managing to do well by mixing online marketing and traditional marketing practices into one.

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